Services · Umbraco SEO
Umbraco SEO, handled at the platform level.
Most "Umbraco SEO" problems aren't a plugin away from fixed. They're routing, caching and markup decisions made, or skipped, when the site was built.
URL structure & routing
Clean, editor-controlled URLs through Umbraco's own routing, rather than fighting it after the fact with a pile of rewrite rules.
Structured data
Schema.org markup implemented directly in templates, this site's own source is a working example, so search engines get accurate, current data instead of a plugin's best guess.
Core Web Vitals
Server response time, image delivery and front-end bloat, covered in more depth as part of the performance work on the main services page.
Redirects & migrations
Preserving URL equity and mapping 301s when moving between Umbraco versions or restructuring content, planned for explicitly rather than as an afterthought once traffic drops.
Sitemaps and canonical tags get generated and kept accurate as content changes, not set up once at launch and left to go stale. This matters most during a migration, which is exactly when redirect and canonical mistakes are most likely to happen and hardest to notice until rankings have already dropped.
Worried about SEO during a migration, or just want an audit?
Send over the site and I'll give you a straight read on what's actually worth fixing.